North Carolina Settles Litigation Against JUUL Labs


Many states have filed litigation against JUUL Labs and other manufacturers of vape and e-cigarette products, alleging that the vape industry improperly marketed its products to minors. North Carolina recently settled its lawsuit against JUUL just prior to the start of trial. 

JUUL agreed to pay $40 million in damages over a six-year period and significantly alter its business practices in the state, including: 

  • JUUL products will only be displayed behind the counter in stores 
  • JUUL will use third party age verification systems for online sales 
  • JUUL will send “secret” buyers to 1,000 stores around the state each year to see if federal laws preventing sales to minors are being enforced 
  • JUUL will only use models over the age of 35 in advertisements 
  • JUUL will not post any marketing materials for its products near schools 

The tobacco industry has a history of fraudulently concealing the danger of its products, including their addictive qualities and the toxic exposure caused by their use.  

If you or a loved one has been injured by a dangerous product, contact the experienced attorneys at Keilty Bonadio for a free consultation.  

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